Why Selling your home for top dollar can begin and end with great photos

By: Mark Douglas

Why Selling your home for top dollar can begin and end with great photos

Tags: Housing, Durham Region Real Estate, Toronto Real Estate, Real Estate Photography, Bad Real Estate Photography, Real Estate Fails


Today I read an outstanding article about making your home sparkle for photos on HOUZZ to check out that article click here, when reading this article my mind started wandering on all the poor photos I have seen that really turned me off from even showing the property (the main picture was a picture of a picture of a home on the computer and yes the realtor used it for the actual listing) or even worse a listing that had only one or NO pictures at all. In this real estate market in Durham Region and the GTA as a whole there’s a thought that I just have to put a sign on the lawn and it will sell, but the big question is do you want your home to sell or do you want your home to sell for the most money possible?

       Realtor took a photo of the property while still in the car
Have you ever been looking at homes online and saw photos that are too dark, or have not been rotated correctly? Have you have seen photos of just a bedroom corner? Check out badmlsphotos.com for some real interesting ones (note the photos were taken from actual mls listings).

    Photo not rotated on the listing I see this more often than you think.
I have seen time and time again great properties sell for less than they could simply because the photos were done poorly. Most people will look at the pictures of a home before they read the description and in an era where 92% of buyers start their home search online a bad photo could mean tens or thousands of dollars lost.
Statistics taken from an internal study from IMOTO a Real Estate Photography company compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.
Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

Please remember that your home is more than likely going to be the biggest asset you own so give it the dignity and respect it deserves by using a professional photographer. As the home owner it is your duty to ask the right questions to ensure that your home will stand out.

Don’t be afraid to ask if your Realtor will be using a professional or taking pictures themselves, ask if you can view photos from previous listings they have done. Ask what type of equipment they will be using and also ask what you can do to ensure that the photos taken show case the home. Spend the money on a professional Real Estate Photographer you won’t regret that you have but you will regret it if you don’t.

I love to get your feedback about my blogs so feel free to comment below and if you have any questions about real estate email me at markdouglas@royallepage.ca. From Listed To Sold You're Never Alone

                 Amateur Photo                                               Professional Photo

                 Amateur Photo                                               Professional Photo
Real estate statistics gathered from Realtor.com and Listhubnews.com stats are from the United States Real Estate Market and may not accurately reflect the Real Estate Market in GTA.
Photos on this blog are taken from https://badmlsphotos.com/